Nutriest
Awards:
- * Golden Egg Awards 2024 - E-commerce / Gold
- * Golden Egg Awards 2024 - Website design / Bronze
- * Golden Egg Awards 2024 - Package design / Shortlist
- * Golden Egg Awards 2024 - Corporate rebranding / Shortlist
Our contribution:
Visual identity
Website design
Responsive design
E-commerce design and user experience
Illustrations
Package design
Creative direction of photos and 3D
When you combine NASA’s patented freeze-drying technology, youthful ambition, and stubbornness with organic Estonian beef cattle, the result is Nutriest products. Europe’s best-selling organ meat food supplements come from Tartu, where fields are green and cattle can enjoy fresh air. We assisted with Nutriest’s visual identity, packaging designs, and international e-shop. Unlike in the general market, the identity here does not contain even an hint of westerns, ranches, or beef jerky, but pure innovation, scientific basis, and tech-inspired edginess.
Design
In ads and social media posts, the Nutriest icon is also used to crop images or as a background pattern.
Package design
Website design
We’ve brought the visual identity into the digital realm as well. While Nutriest isn’t a tech company, we drew a lot of inspiration from that industry to emphasize the scientific and innovative aspects of their products. The use of moving animations, videos, and a slightly robotic design style enhances this high-tech feel.
We also created a range of illustrations addressing health concerns for the website, which animate when you hover over them.
The e-commerce was designed thoughtfully—it recommends products, offers country-specific discounts, helps users with health concerns find the right items, and provides extensive information about product contents. This way, customers can easily find answers on their own without having to keep the customer service phone glued to their ear.
