Nutriest
- * Golden Egg 2024 - E-shop / Gold
- * Golden Egg 2024 - Website / Bronze
- * Golden Egg 2024 - Packaging Design / Shortlist
- * Golden Egg 2024 - Corporate Rebranding / Shortlist
When you combine NASA-patented freeze-drying technology, youthful ambition and persistence, and Estonian organic cattle, the result is Nutriest products. Europe’s best-selling organ-based supplements come from Tartu County, where the fields are green and the cattle enjoy fresh air. We assisted Nutriest with branding, packaging designs, and an international e-commerce store. Unlike others on the market, there isn’t a hint of Western, ranch, or beef jerky in this identity; instead, it is pure innovation, science-based, and inspired by the coolness of the technology world.
Hable Tasks:
Design
In advertisements and social media posts, the Nutriest icon works consistently for cropping images or as a background pattern.
Package design
We updated the entire Nutriest packaging series, giving a new look to both bottles and doypacks. A glossy printed organ-inspired pattern runs across the background of the packaging; each product received its own characteristic color scheme, and the designers ensured the product stands out on the shelf with a legible product name.
Website design
We also brought the visual identity to life in the digital world. Although Nutriest is not a technology company, we drew a lot of inspiration from that sector to highlight the science-based and innovative nature of their products. Motion animations, videos, and a slightly robotic formatting style all enhance the overall feel.
A variety of illustrations describing health concerns were also designed for the website, which come to life when hovered over with a mouse.
The e-commerce store was built intelligently—it suggests offers, provides discounts based on the selected country, helps find products for health concerns, and offers extensive information about product ingredients. This way, there is no need to constantly keep a customer service phone to your ear, as customers can find the answers themselves.
Since the brand refresh, wholesale customers have shown greater interest in our products. Customers have praised the new look of our website and products, and our brand feels more credible. The visual update increased our turnover by as much as 3X.
An award-winning website is a click away.
All websites are developed as custom solutions, precisely with your business in mind. We are able to see the big picture and offer solutions that convert visitors into customers. We have extensive experience in assisting Estonia's top companies in their respective fields.
