Kurg & Korsten
Awards:
- * Golden Egg Awards 2024 - Corporate rebranding / Shortlist
- * Golden Egg Awards 2024 - Websidet design / Shortlist
Our contribution:
Visual identity
Website design
Website development
Graphic design
While most real estate agencies are about as distinctive as the white plaster and brown wood-clad newbuilds around Tallinn, Kurg & Korsten is like a building in the Old Town or a high-rise in Maakri quarter. This is reflected in the properties sold, the conduct of the staff and the CEO’s world view. We were entrusted with giving the real estate agency a look ahead of its time. We modernised the logo, gave the brand a more distinguishable look and created a visual system that can be successfully implemented in both physical and digital environments.
Illustrations
One part of the visual identity is the moving illustrations that add the artistry and magic hidden in the Kurg & Korsten service. The illustrations were drawn by Krete Erlenhein under our artistic guidance.
Website
Another challenge was the website, which was built from scratch. We planned the structure, created the design and built the functionalities. It is vital that ads are easy to find and information is consumed smoothly. We thought through both the functioning of the filters and the ad viewing journey and found a solution to the ever-present headache of displaying images in the form of a drop-down gallery – this way, visitors who are in a hurry can get an instant overview and the more meticulous viewers can get into the details. The project stands out for its moving illustrations and fragments inspired by the feathers of a stork.
