
Minu Kliinik
Minu Kliinik
Minu Kliinik
Minu Kliinik
Minu Kliinik
Minu Kliinik
Minu Kliinik
Minu Kliinik
Our contribution:
Branding
Creative direction
In Minu Kliinik, youthful specialists, innovative treatment methods, and an atmosphere in harmony with mental well-being come together. To support the essence of the clinic, meaningful branding was created, featuring additional graphics inspired by the network of neurons, a play of light beams inspired by psychedelic treatments, and a calming color palette along with typography. Even the logo of Minu Kliinik (“Minu” meaning “My” in Estonian) contains a reference to the individual-me-human, who is the patient and the main canvas for this very personal approach to the clinic.