Raha24
Awards:
- * Golden Egg Awards 2024 - Website design / Shortlist
Our contribution:
Visual identity
Website design
Responsive design
Illustrations
Creative management
Over the years, Raha24 has matured and evolved, thus a visual identity overhaul was needed. Their greatest value is the speed of issuing loans, which we have grafted onto the design through visual cues. The images are now playfully tilted, the logo has momentum, and even the fonts are in motion. The colour palette is friendly, open, and positive, and the illustrations add a zesty extra layer to the page.
The website has also been revamped, with a well-thought-out and logical structure and a fresh design throughout, providing a great user experience. Images specially created for the page, together with new Raha24 illustration components, add to the credibility and friendliness.
Visual language
The new visual also created the need for new and professional images. We came up with situations for the loan products and the content images, and in collaboration with Liina Notta we captured the moments on film. We combined photos with Raha24 illustrations to create a unique result that would stand out in a market where stock image clichés are ubiquitous.
Website
A clear and airy environment where information is easily accessible on both mobile and PC. Youthfulness is added by our illustrations and liveliness by the content images we created in collaboration with a photographer.
