Raw Edge

Since childhood, everyone has told us not to eat too many sweets. As we get older, nutritionists tell us soft drinks are not healthy and recommend avoiding them. Luckily, we can now prove everyone wrong because Raw Edge is as refreshing as a cold shower and is a truly delicious fermented soft drink packed with billions of good bacteria, antioxidants, and vitamins. The product does not include added sugar, it is made from local vegetables and it is also particularly low in calories to please those who are more weight-conscious. Developed in cooperation with TalTech scientists. Functionally awesome!

Hable helped to create a trendy visual identity and a striking packaging solution. Judging by how well the product has been received, we dare say we hit the bullseye. Illustrations by Britt Ressar.

Photos: Miia Kiho and Remo Tõnismäe