Every Hable project begins with a desire to create something new or improve what already exists. Today, I have gathered four reasons that I frequently identify as problems when analyzing client concerns. All of these are sufficient reasons to pause and take a look in the mirror—can I compete today and realize my full potential?
Branding does not resonate with the target audience
Whether due to a shift in company direction or simply the result of amateur work, branding can leave the intended target audience completely cold. It is essential that a project is preceded by thorough preparation and mapping, and that the creative solution is unique and resonates with the target audience.
Branding does not accurately reflect the service or product offered
Often, five to ten years have passed since the initial branding was created. In that time, the company may have made two pivots and changed its range of services. The existing branding conveys the wrong emotion and likely does not accurately reflect the characteristics of the product offered.
Solutions have become outdated
If your company’s website or branding feels like a TV shopping catalog, you can be sure that the client will start working with you with a sour taste in their mouth. Sooner or later, the visual identity must be fixed and the website brought up to date; in our experience, doing this sooner is significantly easier and more cost-effective.
Poor and confusing user experience
In addition to a sloppy appearance, a website can also be confusing and very frustrating to use. There is no point in directing advertising to such a page, as every customer experience damages the company’s brand value, and in the big picture, you are doing more harm than good. In addition to a better experience, a properly designed website offers much better opportunities for successful e-commerce.
If you want to discover your company’s potential, stay competitive, and be modern, come for a coffee or an ice cream, and I will give you an honest assessment of your situation and what you should do. Completely free of charge.
