Award-winning project
  • * Kuldmuna 2024 - Website / Shortlist

Raha24 has matured and evolved over the years and required a brand refresh. Their greatest value lies in the speed of issuing loans, which we have consistently integrated into the design through visual cues. Images were dynamically tilted, the logo conveys momentum, and the typography is positioned in motion. The color palette is friendly, open, and positive, while the illustrations add a vibrant extra layer to the site.

The website was also updated, featuring a thoughtful and logical structure and a consistently fresh design that provides an excellent user experience. Credibility and friendliness are further enhanced by custom-made images created specifically for the site, along with Raha24’s new illustration components.

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Hable Tasks:

Visual identity
Website design
Responsive design
Illustration design
Art direction
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Visual language

The new visual identity also required new and professional photography. We conceptualized scenarios for loan products and content imagery, capturing these moments on film in collaboration with Liina Notta. We intertwined photos with Raha24 illustrations to create a unique result that stands out from the market, where stock photos full of clichés are commonly used.

Website

A clear and airy environment where information is easily accessible on both mobile and desktop. The illustrations we created add a youthful touch, while the content images produced in collaboration with a photographer bring a sense of real life to the site.

We appreciated that a complete solution was offered and that at every stage there is a top specialist in their field (brand, design, development) who is always there for you! The Hable team explained all the stages and the proposal through professional and open communication.
We recommend Hable to anyone looking for an agency with a wealth of experience and knowledge.

Kertu Järvevee, Marketing Manager

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    Founder