Laterna Magica
Awards:
- * Golden Egg Awards 2024 - E-commerce / Silver
- * Golden Egg Awards 2024 - Corporate rebranding / Shortlist
- * Golden Egg Awards 2024 - Website design / Shortlist
Our contribution:
Visual identity
Logo design
Creative management
Illustrations
Website design
Responsive design
E-commerce design and user experience
Website development
Laterna Magica salon on the corner of Raua Street has been a point of interest for lighting enthusiasts for years. The range of design lighting fixtures is wide and carefully curated, and when you come here, you can be sure that your ceiling will not be left without a chandelier, nor your sofa without a matching floor lamp. Even the brightest bulb fades over time, and the visual identity of Lantern Magica needed a revamp to allow the new website to reach its full potential. We combined carefully chosen fonts, exciting layouts and an original colour palette to create a unique and memorable result. We also reviewed the materials – business cards, e-mail footers and advertisements – which have been decorated with illustrations inspired by designer light fixtures.
Since not all the light fixtures fit in the showroom, Laterna Magica also has an online shop that was rebuilt from scratch. When creating the design, we made sure that ease of use and aesthetics fell in tandem and that the balance between the two was in place. We took a fresh look at product structures, filtering logics, and the interlinking of different pages. On the new page, you can easily jump between lighting fixtures and manufacturers, view projects with specific fixtures, and explore everything in between that a good website offers.
